It all started with a view of the southern blue ocean. It all started in Cornwall. 
South Blue is a brand that focuses on individuality, quality and meaningfulness. We aim to create apparel that doesn't just belong to you, but feels like you.
We function as an artistic collective. Meaning that if you decide to order a ring, a craftsman who specialises in rings will, in his spare time, get to work to help create what you have in mind. Profits of purchases then go to these local artists/craftsmen and individuals end up with something bespoke and special that no one else has.
Here at South Blue we celebrate individuals, that dare to be themselves while also supporting local artists and their passions.
Like to get involved? Send us an e-mail.